AV Club
1) Create videos that pimp the show in an interesting and fun way, then upload them to YouTube. Hopefully these videos will be interesting and fun enough that non-fans would watch the videos and maybe decide to tune into the show.
A while back we had a contest to see who could make the best 60- and 90-second promos. Check out these amazing fan-created videos.
2) Help set up the technical equipment so that the B.Y.O.N. premiere parties can be linked to each other.